Des Moines, Iowa (Feb. 5, 2021) — Hy-Vee announced today that it is donating $100,000 to Kansas City Chiefs’ star quarterback Patrick Mahomes’ charity—the 15 and the Mahomies Foundation—in honor of the Chiefs’ AFC championship win and their second consecutive trip to the Big Game this Sunday.
Hy-Vee asked Kansas City fans to start sending well wishes via social media to the Chiefs and Mahomes ahead of the AFC championship game on Jan. 24 and throughout the rest of the post season. The encouragement seemed to help—as the Chiefs won the game over the Buffalo Bills and now travel to Tampa Bay to take on the Tampa Bay Buccaneers on Feb. 7. In addition, for every reaction or share of Hy-Vee’s social media posts, the retailer said it would donate $1, up to $100,000, to the 15 and the Mahomies Foundation.
“Hy-Vee has been a loyal supporter of the 15 and the Mahomies Foundation since the beginning,” said Marques Fitch, executive director of the organization. “This generous gift will help us carry out our mission of improving the lives of children – specifically our educational and wellness initiatives for young people in Kansas City.”
This $100,000 contribution is in addition to Hy-Vee’s donation of a portion of the sales of the company’s Mahomes Magic Crunch, which is a limited-edition collector’s cereal featuring Mahomes on the box.
The 15 and the Mahomies Foundation, established in 2019, supports initiatives that focus on health, wellness, communities in need of resources and other charitable causes. It has raised hundreds of thousands of dollars since its inception that directly benefits youth in the Kansas City area.
In 2019, Hy-Vee signed an exclusive, three-year agreement with Mahomes. Hy-Vee’s partnership with Mahomes includes television commercials, social media collaboration, appearances, apparel and exclusive product launches at Hy-Vee grocery stores throughout the Midwest.